Brand localization for Vietnamese traders.
A Tiny Planet adapts international trading and fintech brands for Vietnam — website, app, client portal, IB portal and campaigns. Our native Vietnamese marketers know trading terminology, local tone and the compliance limits of financial messaging, so your brand reads as if it were built here.
When this is the right fit.
- Your Vietnamese website or app reads like a machine translation.
- Traders misunderstand key terms, fees or onboarding steps.
- Your global brand tone feels distant or overly corporate locally.
- You need consistent Vietnamese across product, support and marketing.
What's included.
Website & landing pages
Vietnamese copy written for local search and conversion, not translated line by line.
App & client portal
Onboarding, verification, deposit and trading flows in clear, consistent Vietnamese.
IB portal & partner materials
Partner dashboards, commission explanations and promotional kits for Vietnamese IBs.
Terminology glossary
An approved Vietnamese glossary for trading, account and product terms, used across every team.
Tone of voice guide
How your brand sounds in Vietnamese — formality, pronouns, do's and don'ts — with examples.
Campaign & email copy
Ads, social content, push notifications and email sequences adapted for local culture and compliance.
How localization runs.
Audit
Review existing Vietnamese content and find what confuses or loses traders.
Define
Agree the glossary and tone of voice with your team.
Localise
Rewrite product, website and marketing content in priority order.
Maintain
Keep new releases and campaigns consistent as the product evolves.
What the first 90 days look like.
A typical plan. Exact scope and timing are agreed in your proposal.
Weeks 1–2
- Audit of existing Vietnamese content
- Priority list by trader journey impact
- Draft terminology glossary
Month 1
- Approved glossary and tone of voice guide
- Onboarding, verification and deposit flows rewritten
- Website core pages localised
Months 2–3
- IB portal and partner materials
- Campaign, push and email templates
- Review process for new releases
Sample from a trading glossary.
A few entries from the kind of glossary we agree with clients. Consistency matters more than any single word choice.
| English | Vietnamese (common usage) |
|---|---|
| Spread | Spread (chênh lệch giá mua – bán) |
| Leverage | Đòn bẩy |
| Margin call | Margin call (cảnh báo ký quỹ) |
| Stop loss / Take profit | Cắt lỗ / Chốt lời |
| Deposit / Withdrawal | Nạp tiền / Rút tiền |
| Account verification (KYC) | Xác minh tài khoản (KYC) |
| Introducing Broker (IB) | IB / Đối tác giới thiệu |
Why A Tiny Planet.
Senior-led and finance-specific. The same team plans and delivers.
Brands we've built with include ZERO Markets, ACY Securities, Vantage Markets and Easy Fintech VN.
How we compare.
| In-house hire | Global agency | A Tiny Planet | |
|---|---|---|---|
| Time to start | Months to recruit | Weeks | Weeks |
| Finance & trading know-how | Depends on hire | Often generic | Core focus |
| Local KOL / IB network | Built from zero | Limited | 200+ partners |
| Vietnamese-native strategy | Yes | Often translated | Yes |
| Senior attention | One person | Often junior teams | Senior-led, always |
Ways to work together.
Project
A defined scope with a clear end — for example a market entry plan, a localization sprint or an IB programme set-up.
Retainer
An ongoing senior-led team running strategy and execution month to month, with shared KPIs.
Advisory
Regular strategy sessions, reviews and training for your in-house team or other agencies.
Frequently asked questions.
What is the difference between translation and localization?
Translation converts words. Localization rewrites content so it fits how Vietnamese traders search, read and decide — including terminology, tone, examples and the order information is presented.
Do you localize apps and client portals, not just marketing?
Yes. Product copy matters most for conversion: onboarding, verification and deposit screens are where unclear Vietnamese loses traders. We localize product, portal and IB materials as well as marketing.
How do you handle compliance in localized copy?
Financial messaging is adapted to avoid profit promises and implied local licensing, and risk warnings are kept clear and visible in Vietnamese.
Can you work with our product and translation teams?
Yes. We provide the glossary and tone guide, review work from other vendors, and plug into your release process.
Related services.
Ready to grow in Vietnam?
Tell us about your brand and goals, and we will come back with a tailored proposal.
Trading CFDs carries a high level of risk. A Tiny Planet is a marketing agency and does not provide trading or brokerage services.