KOL & Introducing Broker partnerships for Vietnam.
A Tiny Planet builds and manages KOL and Introducing Broker (IB) programmes for CFD brokers, trading platforms and crypto exchanges in Vietnam. We source and vet finance creators and partners, brief compliant content, and track every partner by lead quality and first-deposit conversion — not follower count.
When this is the right fit.
- You are launching in Vietnam and need partners who already have trader trust.
- Your IB programme exists on paper but brings few active clients.
- Previous KOL campaigns delivered reach but no qualified leads.
- You need a partner network that follows your compliance rules.
What's included.
Partner sourcing
Access to a network of 200+ finance-focused KOLs, publishers and IBs across Facebook, YouTube, TikTok, Telegram and Zalo, built from scratch in Vietnam's fintech sector.
Vetting & due diligence
Audience quality checks, past-promotion review and reputation screening before any partner represents your brand.
IB programme design
Commission structure, tiers, onboarding flow and partner materials in Vietnamese, aligned with your back-office and tracking.
Compliant content briefs
Clear do's and don'ts for every partner: education-led messaging, no profit promises, mandatory risk warnings.
Tracking & attribution
Unique links, codes and CRM tags per partner so every lead and first deposit is traced to its source.
Partner management
Day-to-day communication, content approvals, performance reviews and scaling or exiting partners based on results.
How a programme runs.
Map
Define target trader segments and the partner profiles that reach them.
Recruit
Shortlist, vet and onboard a first cohort of KOLs and IBs.
Activate
Brief, approve and launch content and referral campaigns.
Measure & scale
Rank partners by lead quality and deposits; grow the winners.
What the first 90 days look like.
A typical plan. Exact scope and timing are agreed in your proposal.
Weeks 1–2
- Target segment and partner-profile map
- Commission and tier model draft
- Tracking set-up: links, codes, CRM tags
Month 1
- Shortlist and vetting of the first partner cohort
- Vietnamese partner kit and compliance brief
- First partners onboarded and live
Months 2–3
- Partner ranking by leads, accounts and first deposits
- Underperformers replaced, top partners expanded
- Monthly programme report and next-quarter plan
Our partner vetting checklist.
Every KOL and IB is screened on these points before they represent a client brand.
- Audience is real and Vietnamese: engagement pattern, comments and location checked
- Audience matches the target segment: traders, not general entertainment followers
- No history of profit guarantees, signal-selling scams or pump schemes
- Not currently promoting a directly competing broker under exclusivity
- Willing to follow a written compliance brief and pre-approval of content
- Can be tracked: accepts unique links, codes and reporting cadence
- Reputation check across Facebook groups, Telegram and Zalo communities
- Clear commercial terms agreed in writing before activation
Why A Tiny Planet.
Senior-led and finance-specific. The same team plans and delivers.
Brands we've built with include ZERO Markets, ACY Securities, Vantage Markets and Easy Fintech VN.
How we compare.
| In-house hire | Global agency | A Tiny Planet | |
|---|---|---|---|
| Time to start | Months to recruit | Weeks | Weeks |
| Finance & trading know-how | Depends on hire | Often generic | Core focus |
| Local KOL / IB network | Built from zero | Limited | 200+ partners |
| Vietnamese-native strategy | Yes | Often translated | Yes |
| Senior attention | One person | Often junior teams | Senior-led, always |
Ways to work together.
Project
A defined scope with a clear end — for example a market entry plan, a localization sprint or an IB programme set-up.
Retainer
An ongoing senior-led team running strategy and execution month to month, with shared KPIs.
Advisory
Regular strategy sessions, reviews and training for your in-house team or other agencies.
Frequently asked questions.
What is an Introducing Broker (IB) programme?
An IB programme pays partners — educators, community admins, signal providers or KOLs — a commission for referring traders who open and fund an account. In Vietnam, IBs are one of the main acquisition channels for CFD brokers because traders rely heavily on recommendations from people they already follow.
How do you measure KOL and IB performance?
Each partner gets unique tracking links, codes and CRM tags. We report leads, verified accounts, first deposits and activity over time per partner, so budget moves to partners who bring active traders rather than clicks.
How do you keep partner content compliant?
Every partner receives a written brief: education-first messaging, no promises of profit or returns, no implied local licensing, and a visible risk warning. Content is reviewed before it goes live, and partners who breach the rules are removed.
Which platforms do your partners use?
The network covers Facebook, YouTube, TikTok, Telegram and Zalo. Telegram and Zalo groups matter most for retention and trust; YouTube and TikTok for reach and education.
Can you work with our existing IBs?
Yes. We can audit your current partners, restructure the programme and add new partners alongside the ones already performing.
Related services.
Ready to grow in Vietnam?
Tell us about your brand and goals, and we will come back with a tailored proposal.
Trading CFDs carries a high level of risk. A Tiny Planet is a marketing agency and does not provide trading or brokerage services.